Is There a Link between the Misconception that There is...

A popular misconception when it comes to college life is that almost every college student parties on the weekends and participates in binge drinking. Angela K. Fournier, Erin Hall, Patricia Ricke, and Brittany Storey performed this study to identify if there is a link between this misconception and the presence of alcohol-related content on social media such as Facebook and Twitter. One of the theories that Fournier, et al. (2013, p.86) discuss in the article is the Social Norms Theory. The idea of the Social Norms Theory is that our perceptions of how other people think and act affect how we think and act. The theory focuses mainly on how perceptions of unhealthy behavior can lead to more unhealthy behavior, such as binge drinking†¦show more content†¦Fournier, et al. (2013, p.88) proposed the hypothesis that â€Å"participants who viewed alcohol-related content [on Facebook] would estimate college alcohol norms to be higher than those shown a profile without alcohol-rela ted content†. To perform the study, 57 undergraduate college students were selected to participate. The students participated under the condition that they would receive extra-credit for a psychology class. Of the 57 participants, 18 were males and 39 were females. Ages of participants ranged from 18-33 with about 70% of them being freshman students. In this study, participants were randomly selected to view one of two fictional Facebook profiles created by Fournier, et al. One of the pages included alcohol-related content, while the other did not. After the participants were exposed to one of the profiles, they were then asked to fill out a questionnaire which asked about their use of social media, use of alcohol, participant’s perception of drinking norms in college, and also included questions about the profile they viewed (Fournier, et al. 2013, p.89). For the most part, Fournier, et al. came up with the results they expected to see to support their hypothesis. Jus t as they expected, almost 97% of the participants acknowledged that they use Facebook. Those who said they had an account spent a mean of 4.78 hours a weekShow MoreRelatedDeveloping Management Skills404131 Words   |  1617 PagesInterior Design: Suzanne Duda and Michael Fruhbeis Permissions Project Manager: Shannon Barbe Manager, Cover Visual Research Permissions: Karen Sanatar Manager Central Design: Jayne Conte Cover Art: Getty Images, Inc. Cover Design: Suzanne Duda Lead Media Project Manager: Denise Vaughn Full-Service Project Management: Sharon Anderson/BookMasters, Inc. Composition: Integra Software Services Printer/Binder: Edwards Brothers Cover Printer: Coral Graphics Text Font: 10/12 Weidemann-Book Credits and acknowledgments

The Autonomous Factors Free Essays

This model demonstrates that the autonomous factors are unite on the left side and the reliant variable is joined on the correct side of the model. In this table all the free factors are centering or specifically influencing the reliant variable and the needy variable is client maintenance. The theory for this exploration is given underneath: 2. We will write a custom essay sample on The Autonomous Factors or any similar topic only for you Order Now 7 Research Hypothesis Following are the exploration theory of the examination: H1: Service quality has positive effect on the client maintenance. H0: Service quality has no positive effect on the client maintenance. H2: Customer fulfillment has positive effect on the client maintenance. H0: Customer Satisfaction has no positive impact on client maintenance. H3: Customer reliability has positive impact on the client maintenance. H0: Customer reliability has no positive effect on the client maintenance. H4: Environment   has positive effect on the client maintenance. H0: Environment has no positive impact on the client maintenance. 3. Methodology In this exploration the easygoing examination has been utilized to clarify the impact of the free factors (benefit quality, consumer loyalty, client steadfastness, condition t) on the needy variable (client retention).The information for this exploration has been taken from 300 members by utilizing the instructive and mental estimation table (Krejcie, Robert 1970) . Add up to number of 160 surveys from out of 300 was returned which were totally and accurately filled by the members which were worthy for the investigation to go ahead. In this examination the helpful testing is been utilized to gather information from the members to bear on the exploration. 3.1 Instruments In this paper we have utilized the strategy which was beforehand embraced in the examinations, the poll was made out of aggregate 19 questions. First4 questions were of individual statistic and remaining 15 were of the 5 factors which were utilized as a part of this paper. Measurable bundle for sociologies (SPSS) rendition 20.0 was utilized for the investigation of the factors gathered through the survey. 3.2 Date Analysis procedures Unwavering quality examination is utilized as a part of this paper to check the dependability of the poll. As it is said in the past investigations that dependability examination acknowledgment run is over 0.70(Nunnally, 1978) . Pearson connection examination is utilized to check the connection between the diverse factors. What’s more, the direct relapse investigation is utilized to discover the impact of the autonomous factors on the reliant factors. 4. Data Analysis and Results The Frequency table demonstrates that the information gathered from respondents incorporate 60% male and 40% female. Table no.1 Elucidation Keeping in mind the end goal to confirm the entomb thing consistency of things, Cronbach’s alpha test was keep running on spss. The Cronbach’s alpha test is utilized to recognize that how much our reactions on our examination are solid .The Cronbach’s alpha shows esteems in above table including the estimation of every factor .The qualities are above to the standard esteem proposed by (Nummally, 1978) of 0.70, which exhibits that our instrument is dependable and we can irrefutably apply different measurable tests and decipher the results with assurance. Understanding Connection test was actualized to break down the connection between factors. Connection table proposed every one of the factors were emphatically associated to customer buy goal. The most connected variable was CL having Pearson Correlation estimation of r(120) = .648, p How to cite The Autonomous Factors, Papers